Target Gets Back into Meal Kits with Archer Farms Private Label
MINNEAPOLIS, MN - I’m slowly becoming convinced that everything Target has to offer is magical, and this latest announcement has me pretty close to believing it. The retailer is offering “easy meal offerings” under its private-label Archer Farms, and to be honest, all of them sound delicious.
With more than 100 products, customers can create things like spinach and artichoke stuffed mushrooms, burrata lemon zest herb ravioli, and apple pecan quinoa salad. I for one can’t wait to get my hands on the ravioli, but I’d honestly settle for any of those options.
“We know our guests are always looking for time-saving measures, but we also know they’re not willing to compromise on quality or taste,” said Target on its website. “We heard from guests that they were looking for easily accessible, trend-forward, and globally inspired dinnertime, lunchtime, and anytime options. So, we got to work creating an expansive array of delicious new items, including ready-to-heat meats, salads, pasta, sides and soups—all priced between $2.99 and $8.99!”
The retailer previously offered quick and easy meal solutions: Archer Farms Mix & Match Meals, which were launched in 2014 and boasted 500 meal combinations. However, these meals are no longer available.
Is this the future of meal kits? Will these products disappear as their predecessors did? AndNowUKnow will continue to report.