HOUSTON, TX - Viva Fresh Expo 2025 kicked off rousing discussions across the supply chain, introduced new innovations, and connected partners, new and old. To learn more about the impact of this event, I asked several industry members what they took away from the show.

Stefanie Pandol, Marketing/Sustainability Specialist, Pandol Brothers

"Viva Fresh begins with produce, but it’s powered by people. This year, the community came together like family—united by passion, purpose, and shared roots. Through heartfelt conversations and meaningful connections throughout the week, we celebrated culture, discussed borders, and collaborated on steps toward a brighter future for our industry."

Brittnie Hammack, Director of Marketing, Sev-Rend

"Viva Fresh is where it all comes together for me. It’s where real connections are made, there is nonstop buzz on the show floor, every conversation feels meaningful, every session brings value, and the energy is contagious. It’s more than a show—it’s where our industry grows stronger together!"

Megan Jacobsen, Vice President of Sales and Marketing, Gill’s Onions

"Viva Fresh has a fantastic 'fresh forward' approach. This conference continues to be effective and places a well-deserved spotlight on the flourishing Texas fresh produce industry. This year's show was very well attended and brought so much energy and enthusiasm to the show floor, contributing to a dynamic and productive environment."

James Bassetti, Chief Operating Officer, Little Bear Produce

"Viva Fresh is a great opportunity for retailers and suppliers of fresh produce to connect and grow their respective businesses. The initial goal of the Viva Fresh Expo was to increase the consumption of fresh fruits and vegetables to provide consumers with wholesome foods to better their overall health and well-being."

Cheers to another successful show!