Tour de Fresh Offering Sponsorships for 2017 Cycling Event

Tour de Fresh Offering Sponsorships for 2017 Cycling Event

WATSONVILLE, CA – After its most successful year-to-date, Tour de Fresh is ramping for the 2017 season of its annual cycling event. To support its fourth year of supporting Let’s Move Salad Bars to Schools, the event has opened a variety of sponsorships for the upcoming ride. 

Cindy Jewell, Vice President of Marketing, California Giant Berry Farms

“We anticipate a bigger and better event than our record-breaking year last year and appreciate the industry’s continued support in both sponsorships and participants,” said Cindy Jewell, Vice President of Marketing for California Giant Berry Farms. “Because of the support from events like Tour de Fresh, the Let’s Move Salad Bars to Schools campaign will continue to thrive.” 

The 2017 sponsorship packages will offer fresh produce companies five months of marketing opportunities, media exposure, and customized benefits per sponsorship level. 2016’s sponsors were included in 12 press releases that were distributed to trade and consumer media audiences, garnering their brands more than 120 million impressions total. 


The 2017 Tour de Fresh ride route might be the best yet… what do you think? Link in bio! #cycling #cyclingforacause

A photo posted by Tour de Fresh (@tourdefresh) on Jan 11, 2017 at 7:46am PST

The three-day ride will begin July 25 in Pismo Beach and end on July 27 in Monterey, CA–in the leadup to PMA Foodservice Conference. According to a press release, the available sponsorships will provide significant opportunities and fundraising instances for brands to engage directly with the passionate cause. 

This year, the event will build on the Let’s Move Salad Bars to Schools program with the United Fresh Start Foundation’s salad bar campaign. Starting with this year, and moving forward into the future, this campaign together with Tour de Fresh support will ensure fresh lunch options continue to be available for future generations. 

Companies looking to become a sponsor for 2017 will join confirmed sponsors such as the following:

The Tour de Fresh event will bring friends and colleagues throughout the industry together for beneficial fun before PMA Foodservice, and also help the organization raise its goal of at least $156,000 and 50+ salad bars donated throughout the U.S. The event is presented by The California Giant Foundation

For more information on Tour de Fresh, visit the website or contact Brock Nemecek here.

As the industry prepares for another successful Tour de Fresh year, stick with AndNowUKnow for the latest updates on the event and its sponsors.

Tour de Fresh California Giant Foundation

Companies in this Story

Tour de Fresh

We ride with the goal of increasing access to fresh fruits & veggies in every school across the U.S. Join us on our journey!

California Giant Foundation

From the beginning, charitable giving of time and money has been a very important part of California Giant Berry Farms’...