FRESNO, CA - Lunar New Year is almost here, and just in time for retail promotions, Trinity Fruit Company has added Pummelo specialty grapefruit to its portfolio of citrus offerings.

“We’re so excited to offer Pummelo specialty grapefruit,” said Gunner White, Trinity’s Corporate Vice President. “With our Buddy’s brand of citrus, we are proud to deliver quality specialty grapefruit, Star Ruby grapefruit, and citrus commodities to our retail partners for the Year of the Dragon. Our marketing department offers customized POS materials for Lunar New Year promotions.”

The Pummelo grapefruits are grown in California, a release explained. This launch comes at the ideal time, as the variety is considered symbolic of prosperity and status during the Lunar New Year Holiday.

On top of its newly added Pummelo grapefruits, Trinity also offers a variety of other fresh, freeze-dried, and frozen fruits as well as premium refrigerated juices, all of which can bolster displays in the produce aisle.

As we enter the year of the dragon, give your shoppers this auspicious fruit to celebrate.