FRESNO, CA - With the summer season upon us, retailers nationwide are adopting strategic plays to fuel the already strong demand for delicious stonefruit. Announcing peak season for multiple key varieties, Trinity Fruit Company is sharing a few tactics for maintaining consumer interest.

“Health and wellness continue to shape consumer buying habits, and demand for organic stonefruit is on the rise,” explains Jackie Nakashian, Brand Manager. “Trinity Fruit has been proactive in meeting this opportunity with not only premium organic stonefruit offerings but also innovative packaging—like our new 4-pack trays for organic peaches and organic nectarines—to enhance convenience and shelf appeal. Retailers can capitalize on these trends by prioritizing organic selections and offering easy-to-grab options that align with today’s health-conscious shoppers.”

As the company’s Vice President, Gunner White, notes, Trinity Fruit provides a competitive edge through consistent sizing, flavor, and quality all season long, from May through October. Creating an abundance of category opportunities, the supplier is currently amid peak season for its nectarines, peaches, and plums.

“Our diverse portfolio includes white and yellow flesh peaches and nectarines, plums, apricots, and a robust organic lineup,” Gunner shares. “We’re committed to ongoing variety development, ensuring strong offerings throughout every phase of the season. Simply put, we’re a one-stop shop for all your stonefruit needs.”

So, how can you harness these top-quality varieties to increase demand all summer long? The Trinity Fruit team recommends optimizing the power of color and aroma.

“Color and aroma sell! Create visually impactful displays with vibrant fruit stacked high in branded boxes or display bins,” Jackie advises. “Let packaging be part of the experience. Our Farm2You brand and packaging features fun, colorful designs that stand out on the shelf and help drive impulse purchases. Don’t be afraid to go big and bold to celebrate the season!”

More category opportunities and merchandising insights are on the way to the pages of AndNowUKnow, so stick around.