Upward Farms Names Eric Greifenberger as Vice President of Marketing and Sales; Jason Green Comments
NEW YORK, NY - Anyone in this industry knows you can’t put a price on experience. Upward Farms has bolstered its operations with an esteemed leader from the consumer packaged goods (CPG) sector, as it recently announced it has appointed Eric Greifenberger as Vice President of Marketing and Sales.
“I’m so excited to be a part of an entrepreneurial-spirited company that is developing cutting-edge farming systems using highly sustainable practices to create tasty, nutritious, and locally grown organic salad mixes. It’s a brand with an incredible story to tell,” said Greifenberger.
The seasoned CPG exec brings over 25 years of experience in the space, having spent his career shaping innovative strategies and driving profitable growth for brands across the food and beverage industry, according to a press release.
Before joining Upward Farms’ leadership ring, Greifenberger held a senior-level marketing and sales role at the Sabra Dipping Co., where he worked to develop high-impact integrated marketing strategies, launch product innovation platforms, and lead the charge behind Sabra Hummus’ ambitious expansion strategies. During his seven-year tenure, Greifenberger drove double-digit growth for the plant-based snacking company.
“We are thrilled to welcome Eric to the Upward Farms leadership team,” said Upward Farms Chief Executive Officer and Co-Founder, Jason Green. “Eric has a world-class track record of success making healthy and sustainable foods mainstream, building them into category-defining consumer brands. Packaged salad is already the leading driver of produce sales, and there’s a huge opportunity to continue to drive explosive growth with innovative products like microgreens and making local and organic accessible to all. I am grateful to have Eric’s leadership as we bring unprecedented freshness, flavor, and experiences to the salad aisle.”
As he takes on this new position, Greifenberger and the Upward Farms Marketing and Sales teams will be introducing the grower's organic microgreen mixes to millions of consumers as they build a loyal brand following and formidable partnerships with retailers across the U.S.
Congratulations to Eric Greifenberger on an exciting new journey with Upward Farms!
