Village Farms Cabernet Estate Reserve™ and True Rebel® Mix Pack Named As Finalists for United Fresh Awards



Village Farms Cabernet Estate Reserve™ and True Rebel® Mix Pack Named As Finalists for United Fresh Awards



VANCOUVER, B.C. - Village Farms International has announced that the company is a finalist in two categories for this year’s United Fresh New Products Awards Competition.

The first, its new Cabernet Estate Reserve™ tomato, is a finalist in the Best New Vegetable category. This brown cherry on-the-vine is exclusive to Village Farms, and features a unique, deep wine color and crisp, sweet flavor the company compares to that of a fine Cabernet. According to a press release, its attributes are smooth and distinctive in earthy flavor. 

Village Farms Cherry no.9 fall in love again™

Village Farms is also a finalist in the Best New Packaging category for its True Rebel Mix® 1lb clamshell. Featuring a QR code that links back to the Village Farms website for an exclusive recipe created by Corporate Chef Darren Brown, the packaging sends webpage users to nutritional facts and varietal information. Visitors of United Fresh can go to the New Products Awards showcases located next to the United Fresh membership booth to cast their vote. 

Village Farms Cabernet Estate Reserve™

Visit Village Farms at Suite 2046 to see all its exclusive products, including Cabernet Estate Reserve™, Cherry no.9 fall in love again™, True Rebel® mix pack, and a host of other greenhouse grown tomato, pepper, and cucumber varieties. Village Farms’ exclusive Heavenly Villagio Marzano® will also be on display and available for tasting.

Village Farms



Companies in this Story


Village Farms

Our Mission is to lead the industry as the premier grower and marketer of branded, premium quality, greenhouse-grown…


United Fresh Produce Association

United Fresh Produce Association is the industry's leading trade association committed to driving the growth and…