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Wada Farms' Eric Beck Discusses New Products to Launch at PMA Foodservice

Wada Farms' Eric Beck Discusses New Products to Launch at PMA Foodservice



IDAHO FALLS, ID - Part of every good trade show is bringing the wow factor, and Wada Farms took that notion to heart. Showcasing three new products at this year’s PMA Foodservice, the grower-shipper is upping its commitment to being a one-stop solution for foodservice operators.

Eric Beck, Marketing Director, Wada Farms“Wada Farms will be sharing our continued expansion of new products and services that make life easier for the foodservice industry,” shared Eric Beck, Director of Marketing.

These include Bare Beans, a new product of kettle-cooked, ready-to-eat beans, and a healthy alternative to canned beans; KingWah, domestically-grown Idaho quinoa; Big Joe’s Chipper Potatoes and Right On! Fries & Chips; and WadaMelons, the grower’s watermelons.

“We are a leading grower, shipper, and marketer of fresh potatoes, onions, sweet potatoes, and other core commodities,” Eric imparted. “Working with Wada is more than a transactional experience. We truly value partnership and what we can bring to the table to achieve success for all parties. At the end of the day, our customer’s success is our success.”

With Produce Marketing Association’s PMA Foodservice right around the corner, Wada Farms is upping its commitment to being a one-stop solution for foodservice operators

Eric also commented that PMA Foodservice offers great value and provides a great opportunity for the industry to network and see how we can collectively enhance the foodservice experience for the end user.

To meet up with the team at Wada Farms, stop by booth #412.

Wada Farms



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Wada Farms

The Wada Family has been growing famous Idaho potatoes ever since 1943. Frank Wada emigrated to the U.S. from Japan in...