Walmart and Google Team Up to Revolutionize Grocery Shopping
BENTONVILLE, AR - Walmart and Google are officially joining forces and introducing a new grocery shopping innovation that could just change everything. This month, the two are launching and implementing voice-activated grocery shopping to take convenience to the next level—and, because it’s Walmart and Google, you can bet your bottom dollar that this new system is part of a strategy to further rattle Amazon.
“We continue to innovate for the future and look to technology to make great services even better in the future. Introducing: Walmart Voice Order. With the new voice order capabilities, we’re building across platforms with partners like Google; we’re helping customers simply say the word to have Walmart help them shop…literally,” Tom Ward, Senior Vice President, Digital Operations, for Walmart, wrote on Walmart.com.
According to Ward, shoppers simply have to say, “Hey Google, talk to Walmart,” to begin using the Google Assistant. Shoppers can then say phrases like “add milk to my cart” and the Google Assistant will load up their Walmart grocery cart with the correct items based on shoppers' purchase history.
Walmart and Google also designed the Google Assistant to align with however consumers shop. Specifically, the Google Assistant can be used at home or on the go thanks to its availability on more than a billion devices, including Smart Displays like Google Home Hub, Android phones, iPhones, watches, and more.
“It’s cross-platform, which means customers can use any device utilizing Google Assistant, and allows for items to go directly to a customer’s shopping cart, making this capability one of a kind. We’re kicking off the work with Google, adding others to the mix as time goes on,” Ward continued. “Over the next few weeks, the service will roll to more and more customers. We can’t wait to hear what they think about it and how it’s making shopping easier for them.”
Will the Google Assistant catch on with consumers and help Walmart further edge Amazon out of its top grocery spot? AndNowUKnow will continue to keep you updated with the latest.