MEXICO - Occasionally, you hear people say they don’t like chocolate or some other coveted treat. Never, though, do you hear people say that they don’t like strawberries. In my opinion, it’s a universally-loved fruit. And we’re lucky to have growers like Western Veg-Pro and Bobalu to bolster the category on retail shelves. I tapped the company’s Strawberry Salesman, Grayson Olliver, to see how the category is shaping up this time of year.

“We are currently in the Central Mexico strawberry growing region,” Grayson told me. “However, there are still shippers harvesting in Santa Maria, Oxnard, and Florida at this time with limited volume. We will slowly start to increase production going into January, but will not look to promote strawberries for another month or so as volumes continually increase in Florida and Mexico.”

A handful of severe weather events this year caused some disruptions in production, but even so, Grayson and the team at Western Veg-Pro and Bobalu are strategically approaching the tight market with a premium supply of strawberries.

“We ran into some severe heat and rain overlaps in the summer months, which decreased overall production in certain growing regions,” continued Grayson.

While tight supply in a popular category like strawberries is rarely a concern for some, those waiting for the market to steady shouldn't be waiting too long for weather conditions to level out. For more categorial updates, keep reading AndNowUKnow.

Western Veg-Pro