NOGALES, AZ - Wilson Produce is welcoming industry veteran Scott Kosnik to its sales team to support its growth plans. In his new role, Kosnik will utilize his 20 years of experience to develop and deepen relationships with buyers as the fourth-generation family farm rolls out new tools for new and existing commodities.

“It’s like coming home,” Kosnik said. “The owners and the people who work at Wilson are top notch—the farm is a pillar of the industry. Its rich history and reputation in the industry made it an absolute no brainer to join them, and I feel extremely fortunate to be part of the family. General Manager Guillermo Martinez’s vision for Wilson is definitely something I want to be a part of.”

Before joining the Wilson Produce team, Kosnik was responsible for sales at a number of growers, packers, and shippers in Arizona, including Tricar Sales and Harrison Fresh, according to a press release. Kosnik has a bachelor’s degree in economics from Wright State University.

“We have known Scott for many years, and we’re thrilled that he’s agreed to join us at Wilson Produce,” said Guillermo Martinez, General Manager. “Scott is joining us at a critical time as the farm pursues a new strategic direction designed to support future growth and keep the brand and the company relevant and in the leadership position for the next generation.”

Over the next couple of months, Wilson Produce has a variety of brand resources—like new packaging, an updated website that reflects new and existing commodities, and a new dialogue with consumers regarding its “Truth be Grown” storytelling initiative.

Congratulations to Scott Kosnik on your new role! For more of the latest fresh produce news, keep reading AndNowUKnow.

Wilson Produce