ANTIGO, WI - The Wisconsin Spudmobile has a new coat of paint and is ready to rock and roll right into consumers’ hearts. The Wisconsin Potato & Vegetable Growers Association (WPVGA) recently announced that the 37.5-foot RV serving as a traveling billboard and mobile education unit has a brand-new exterior wrap slated to debut in Stevens Point for the Grower Education Conference and Industry Show on February 5 and 6.

“The Spudmobile is truly one of our most valuable assets in communicating directly with consumers about where their food comes from,” said Dana Rady, WPVGA’s Director of Promotions. “Updating the wrap is helping to keep the vehicle’s vitality alive as it continues to successfully educate people about potato nutrition, how and where potatoes are produced, and the many ways to prepare healthy, easy, and delicious Wisconsin potato dishes.”

The Spudmobile now includes a “Powered by Wisconsin Potatoes” logo over a black background with “Wisconsin Spudmobile” in red letters and a white outline, which represents the University of Wisconsin-Madison’s Badger red and white. The new wrap also features all sorts of potato goodness, including images of a Wisconsin potato field, a medley of fresh red and golden potatoes across the bottom, a prepared dish of the roasted red and golden potatoes seasoned with rosemary, and a loaded baked russet potato on the driver’s side. These images are meant to tell Wisconsin potatoes' field-to-fork story. In addition, the wrap also showcases calls to action like “Ask for Wisconsin Potatoes,” and call-outs like "Healthy Grown," which allude to Wisconsin’s sustainable grower program.

Darci Laudenback’s team at CC Graphics designed, printed, and installed the Spudmobile’s updated wrap, a process that took about a week. In a press release, Laudenbach said the Wisconsin potato industry has always been an important part of her family and family business.

“Having the opportunity to be part of the Spudmobile was such an honor,” said Laudenbach. “A lot of work happens behind the scenes to make something like this come to life. It’s exciting to see the final product, and I can honestly say I am happy with the results!”

Rady also noted in a press release that more updates to the Spudmobile are coming in 2019, but that for now she couldn’t be happier with the results.

“It’s very exciting that the Wisconsin potato and vegetable growers will get a firsthand look at the new wrap this week in Stevens Point. With such a classy look, it will not disappoint,” Rady said.

The Spudmobile will be parked at the Holiday Inn and Convention Center for the Grower Education Conference and Industry Show. For more spud updates, follow the vehicle on Facebook, Twitter, and Instagram, and keep checking back with AndNowUKnow.

Wisconsin Potato & Vegetable Growers Association