Wish Farms Appoints Brian Deese as Director of Blueberry Grower Relations
PLANT CITY, FL - It’s hard not to get excited for the things to come in the produce industry, especially as new leaders step up to the plate. For Wish Farms, it recently added Brian Deese to its leadership team, naming him as Director of Blueberry Grower Relations.
“Berries have always been my passion, so I’m excited to bring that passion and drive to an already successful blueberry program,” commented Deese on his appointment. “By continuing to develop and maintain our grower relationships in several key growing regions, we can ensure future development and success of the Wish Farms program. As Wish Farms continues to expand operationally to meet customer needs, it will be my sole focus to continue nurturing our great existing relationships with growers, while making sure we are holding true to our mission of providing the best tasting berries, year-round.”
Deese brings over twelve years of experience in the berry industry after his time spent with California Giant Berry Farms.
Joe Powell, Vice President of Bushberry Supply, commented on how Deese will help Wish Farms’ next phase of growth.
“Brian brings a lot of experience to the table,” he remarked. “We are just going to keep building on the success that we have already accomplished.”
Strawberries continue to be Wish Farms’ largest commodity, a press release noted, and blueberries represent a substantial and growing portion of the grower and marketer’s business. Both Deese and Powell are confident that through strategic regional diversification and a strict adherence to trusted processes, Wish Farms can continue its long-term growth trend in the blueberry category.
Congratulations to Brian Deese on this new role!