Wish Farms Pink-A-Boo Pineberries® Take Social Media by Storm; Amber Maloney Discusses
PLANT CITY, FL - As a Millenial, after a long day at work, there is nothing like kicking back and getting some great laughs, insights, and product recommendations through the world of TikTok. As other consumers do the same, Wish Farms is utilizing the platform and other social media channels to promote its eye-catching Pink-A-Boo Pineberries®.
“Our newest berry is experiencing an exceptional amount of buzz, living up to its ‘celebrity berry’ status,” said Marketing Director Amber Maloney. “We are seeing pineberries resonate with all generations, but particularly take off with Millennials and Gen Z-ers who love to post their experiences on social.”
Since the release of Wish Farms’ branded Pink-A-Boo Pineberries, the variety has been at the center of many viral moments across social media and high-traffic websites, a press release announced. Pink-A-Boo Pineberries have even made appearances on popular sites such as POPSUGAR and in an article on Elite Daily, which called out where to buy the variety and the company’s retail partners.
Through these channels, the berry variety has reached millions of consumers across the United States and Canada. On TikTok alone, the top six posts featuring Wish Farms Pink-A-Boo Pineberries achieved 42,600 shares, 1.7 million likes, and were viewed by 10.5 million users. Together, the hashtags of #PinkABoo, #pineberries, #whitestrawberry, and #whitestrawberries have over 23.3 million views. Key “foodie” influencers like @foodgod, @stickaforkinme and @clairecouvsmith have all mentioned or posted about them as well.
“Our strategy to brand, launch and promote Pink-A-Boo Pineberries has been like nothing we have undertaken at our company,” added Maloney. “The effort has been a major success thus far, but we are only scratching the surface. We still have the potential to reach millions more.”
What role will social media platforms like TikTok and Instagram play in the future of produce marketing? Stick with AndNowUKnow for answers.