7-Eleven Expands Evolution Store Concept to Washington, DC, and San Diego, California
IRVING, TX - Last March, we reported on 7-Eleven®'s new lab store concept in Texas. Known as Evolution Store, the concept has advanced full-steam ahead, expanding into Washington DC and California. These Evolution Stores will serve as real-time experiential testing grounds where customers can try the retailer's latest innovations in new store formats while centering around one core concept: convenience.
“7-Eleven's mission is to give convenience customers what they want, when and where they want it,” said President and Chief Executive Officer Joe DePinto. “Our Evolution Stores bring outstanding innovation to life through new food and beverage platforms as well as through digital experiences.”
According to a press release, the Texas concept exceeded the retailer's expectations with enthusiastic reviews, crowds of customers, and sales that continue to climb. 7-Eleven ensures that concepts that resonate with consumers are refined before they are incorporated into the next generation of current and new store standards.
“These new stores are invaluable learning labs, where new concepts are tailored to meet the needs of the communities they will serve from sunny southern California to the fast-paced world of the East Coast,” said Executive Vice President and Chief Operating Officer Chris Tanco. “We will continue to evolve based on customer feedback, and we look forward to creating the next generation of convenience together.”
The 7-Eleven Evolution Stores will offer an assortment of exclusive products, services, and features customized to the neighborhoods and customers they serve, such as:
- Laredo Taco Company: 7-Eleven’s authentic Mexican Food Restaurant
- Made-to-order specialty drinks: includes custom coffee drinks, smoothies, agua frescas, tea, kombucha, nitro cold brew, flavored drinks, and more
- Mobile Checkout: customers pay for purchases via the 7-Eleven app and accompanying 7Rewards® loyalty program
- 7NOW® Delivery App: 7-Eleven's on-demand delivery app
- The Cellar: an alcove dedicated to an expanded selection of wines and craft beers
7-Eleven plans to continue to expand Evolution Stores across the country throughout 2020.
Will this new concept elevate 7-Eleven in the convenience sector? Keep reading AndNowUKnow as we bring more retail news.