Aldi Expands Size of Deliveroo Trial
UNITED KINGDOM - Grocers have long since understood the power of grocery delivery, so it’s little wonder that retail giant Aldi would double the size of its Deliveroo trial in answer to shopper demand. The trial, which is currently operating out of London, Greater Manchester, Cambridge, and the Midlands, is now being extended to a further 22 stores across the United Kingdom.
“The feedback on our trial with Deliveroo has been very positive so far, with customers really valuing being able to have more ways of getting Aldi’s quality food at unbeatable prices, as recently recognized by Which? who found a basket of items was 23 percent cheaper at Aldi than at Tesco,” Richard Thornton, Communications Director at Aldi UK, said in a press release. “This extension takes the partnership into new areas for the first time, including cities like Bristol and Liverpool amongst dozens of others across the country.”
This latest extension will bring the trial to multiple new towns and cities across England, including Bristol, Liverpool, and Brighton.
If the trial continues to be successful, this delivery service could be extended to even more stores—a plan spelled out in Aldi’s pledge to invest roughly $1.6 billion over the next two years.
“We are delighted that Aldi’s trial with Deliveroo will double in size this week. Deliveroo’s on-demand grocery partnerships have proven vital for so many people during this difficult period, allowing families to get the food and household items they need and want quickly. The success of this trial reflects the strong customer desire for groceries on-demand, an area in which Deliveroo is providing increasing choice. We are excited that even more customers across the country can now enjoy Aldi’s great quality food,” stated Ajay Lakhwani, Vice President of New Business, Deliveroo.
As Aldi continues to tackle growth in the United Kingdom market, how will this expansion come to bear on plans in the United States? AndNowUKnow will continue to keep you posted.