WESTBOROUGH, MA - Innovation has reached new heights as leaders in the retail sector work to support the industry through creative new strategies. We recently caught wind of another new approach to this effort as BJ’s Wholesale Club announced a strategic expansion to its membership program.

According to a press release, the new program includes an ‘Appreciation Hour’ from 8:00 a.m. to 9:00 a.m. on Sundays for first responders and healthcare workers. During this designated time period, first responders and healthcare workers can shop in all of BJ’s locations without a membership.

"We are incredibly grateful for everything that our first responders and healthcare workers are doing to keep our communities safe and healthy," said Lee Delaney, President and Chief Executive Officer. "We’re proud to offer a designated shopping hour to first responders and healthcare workers as a small way to say thank you for their hard work and dedication."

Over the weekend, the company welcomed first responders and healthcare workers to shop the club during the designated hour without a membership. BJ’s is also offering them a free, four-month Inner Circle membership.

First responders and healthcare workers can sign up for a complimentary BJ’s membership by visiting the member services desk at their local club. With this membership, they will be able to shop at BJ's stores during the designated shopping hour and during standard hours of operation at all locations.

All locations have a designated shopping hour from 8:00 a.m. to 9:00 a.m. Monday through Saturday for its members age 60 and over. Additionally, members can shop online or get their groceries delivered through the grocer's website.

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BJ's Wholesale Club