Calavo Growers Enters Licensing Partnership With Old El Paso®; Helen Kurtz Comments
SANTA PAULA, CA - Between holiday entertaining and the upcoming Super Bowl, consumer demand for pre-made dips and salsas is rising. To capitalize on this increase while sharing the flavor of its high-quality avocados and value-added fresh food, Calavo Growers has entered a licensing partnership with General Mills as the exclusive manufacturer of Old El Paso® brand refrigerated fresh guacamole and salsas in the United States.
“Old El Paso is the number one Mexican brand in the U.S. with about a third of all households enjoying Old El Paso products on a regular basis,” said Helen Kurtz, Senior Vice President/General Manager of Calavo Prepared. “Calavo is thrilled for the opportunity to be the exclusive manufacturer of this iconic brand’s refrigerated, fresh guacamole and salsas in the U.S.”
This new line of products launched in fall 2022 and features proprietary recipes, a release explained. Old El Paso refrigerated guacamole blends come in Mild and Medium flavors and are produced with the highest quality Hass avocados, tomatoes, onions, garlic, jalapeño, sea salt, lime juice, and cilantro.
The brand’s cantina-style fresh salsas are made from premium quality tomatoes, onions, peppers, and garlic, which are all blended into a perfectly balanced recipe. They are full of real flavors, gluten-free, and have extended shelf-life.
Both guacamole and salsas are now available to grocery, mass, and convenience channels nationwide.
How will the partnership further develop? Stay tuned to AndNowUKnow for the latest updates.