Chipotle Teases Plant-Based Innovations
NEWPORT BEACH, CA - It’s no secret that fast food chains have been clamoring to launch their own plant-based initiatives. Many have opted to partner with plant-based behemoths like Beyond Meat and Impossible Burger. Chipotle, however, is taking the road less travelled, recently announcing that multiple of its own plant-based offerings are in the works.
“We are definitely experimenting with plant-based foods,” said CEO Brian Niccol in an interview, according to One Green Planet. “We’re in the early days of it. What we want to do is make the world’s greatest cauliflower rice, as opposed to process something and make it seem like it’s something else.”
The news source stated that the company already offers sofritas protein as opposed to overly-processed plant-based meat. This follows a recent press release in which Chipotle announced its roll out of a Supergreens salad mix and Whole30®-compliant chicken.
"At Chipotle, we are always looking for ways to innovate the existing menu offering," said Nevielle Panthaky, Vice President of Culinary at Chipotle. "Lifestyle Bowls allow us to preconfigure our real ingredients, including the new Supergreens salad blend, in a way that helps our guests reach or maintain their health and wellness goals."
What’s next on Chipotle’s fresh agenda? Stick with us at AndNowUKnow as we investigate.