Church Brothers Farms Launches New Green Giant Fresh® Products
SALINAS, CA - In the fresh produce industry, innovation and growth are the life blood that drives us forward. Church Brothers Farms is putting its growth on full display with the introduction of its new lineup of offerings, which includes five new products. The line will be released under the Green Giant Fresh® brand, and includes: sweet baby broccoli, sweet baby cauliflower, spaghetti squash, butternut squash, and sweet potato.
“These new items give retailers the opportunity to build a Sweet Baby category. Their uniform stand-up pouches look great side by side on the shelf,” said Rick Russo, Senior Vice President of Sales and Marketing.
The Sweet Baby vegetable lineup includes baby cauliflower that comes packaged in 10-ounce bags and baby broccoli that hits the shelves in 8-ounce bags. According to a press release, the veggies come pre-washed and ready to eat. They boast a 16-day shelf-life, so that consumers can keep them stocked for future meals.
While the sweet baby broccoli touts a sweet flavor from stem to florets, it is also 100 percent edible, as the company aimed to reduce food waste. The sweet baby cauliflower also features a sweet taste, as well as a tender green stem that lightens as it cooks.
“Our goal is to deliver fresh, healthy food that is prepped and ready to use for consumers looking to bring restaurant-style dishes into their home,” continued Russo. “The cubed veggies are a fresh take on favorite fall vegetables. We are excited to deliver nutrition and flavor to shoppers at affordable prices.”
Accompanying the Sweet Baby line is the Cubed and Crumbled lineup of value-added products. It includes sweet potatoes, butternut squash, and spaghetti squash all packaged in 16-ounce bags. The new options will join the company’s Original Cauliflower Crumbles® and Cauliflower Crumbles® Fried Rice.
With convenience and exciting new products on the top of both retailers’ and consumers’ minds, Church Brothers is making sure that it is staying on the cutting edge in the produce aisles, and is sure to catch the eyes of shoppers everywhere. If these new products sound like the perfect addition to your produce section, be sure to hop on board and keep customers coming back for more.
