Concord Foods Invests in Updating its Brand
BROCKTON, MA - This holiday season, what more could you want than festively-colored avocados? Concord Foods knows you need these fruits in your life, just as your consumers do. With its latest trade marketing efforts, the company focused on differentiating its easy-to-use companion packets as the premier choice for retailer avocado and holiday displays to drive increased sales.
“The popularity of avocados for all types of entertaining, in conjunction with consumer trends for convenience, positions our products as the ideal companion for Holiday and Superbowl displays in store,” said Samantha McCaul, Marketing Manager, in a press release. “According to the Haas Avocado Board, 65 million avocados are consumed during the Superbowl each year, which gives retailers the unique opportunity to increase sales with merchandising that encourages the purchase of our guacamole mixes as well.”
As consumers demand more fresh and convenient foods, the company noted that it needed to elevate its products as the top choice for shoppers’ entertaining needs while accomodating their busy lifestyles. Following its 50th anniversary this year, Concord Foods updated its branding and packaging and also launched a new website. The website now features new branding and product information, with a consumer-focused retail page to drive sales in store.
“After much time and investment this year, we are excited to add our new site as the finale to all the efforts we have made to showcase Concord as a modern brand,” added McCaul. “Consistent with our new branding and packaging, the website is now a fresh and true reflection of the innovative business that we are.”
The press release noted that the website offers easy entertaining recipes and tips, as well as a product locator to keep up with the convenient solutions consumers crave.
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