Costco Now Selling Nestlé's Awesome Burger
ISSAQUAH, WA - As the popularity of plant-based foods continues to rise, many retailers are seeking to tap into that market. Costco is expanding its portfolio of plant-based meat offerings with a number of partnerships, first with Don Lee Farms, and now Nestlé, to sell the food company’s Awesome Burger products.
Select Costco locations in Texas and the Midwest started selling the Awesome Burger patties last month, leaving many to wonder when the retailer will kick off a nation-wide launch. According to a report from LIVEKINDLY, the patties are being sold in bulk; each Awesome Burger box contains six quarter-pound patties and retails for $10.79. No word has sprung up yet, but as readers of DMN know, we’re always on the lookout.
Nestlé-owned brand, Sweet Earth, produces the Awesome Burger, which is made using yellow pea proteins and wheat gluten. The company noted that each burger contains more protein and fiber and less saturated fat than beef.
Will Costco continue to diversify its plant-based product offerings? Keep reading AndNowUKnow for updates.