Country Sweet Produce's Chris Carroll Discusses Easter Sweet Potato Retail Promotions
BAKERSFIELD, CA - It’s never too early for buyers to begin planning for Easter promotions, especially since consumers will be spending the holiday at home as opposed to a restaurant brunch. To illuminate the opportunities for sweet potatoes in particular, I spoke with Chris Carroll, Country Sweet Produce’s (CSP) Vice President of Sales and Marketing.
“Easter represents one of the peak seasonal consumption periods throughout the year for sweet potatoes,” he shared with me. “Our storage stock inventories remain very strong, which presents retailers with a great opportunity to highlight sweet potatoes in their ads and displays.”
For retailers looking to capitalize on strong Easter promotions, the new Bako Sweet® display bins provide them with an excellent merchandising vehicle to reach consumers via secondary display opportunities.
Chris also noted that stores can “cross merchandise sweet potatoes with other Easter holiday ingredients to build the perfect ‘sweet potato casserole’ display including marshmallows, cinnamon, pecan halves, and brown sugar. And for shoppers chasing after convenience, our new 14 oz Conventional and Organic Steam Bags provide a quick, easy-to-prepare solution.”
With a wide selection of value-added pack styles—alongside bulk sweet potato options—retailers have a variety of options for building out their displays.
“Grown from California’s Sweet Spot™, you can trust the Bako Sweet brand to deliver the most consistent, high-quality sweet potatoes 100 percent of the time,” Chris imparted.
From a health and nutrition perspective, sweet potatoes are the perfect addition to shoppers’ carts all year long. Pair that with holiday promotions, and you’ve got a recipe for success.