Dole Launches New Hawaiian Slawsome! Kit
CHARLOTTE, NC - Packaged salads continue to dominate the value-added sector. With innovative creators like Dole Food Company at the helm, it’s not hard to see why! The global packaged salad kits leader has unveiled its new DOLE® Hawaiian Slawesome!® Kit, the latest entry in Dole’s popular Slawesome! line of seasoned coleslaw kits.
“Dole introduced Slawesome! in 2018 as the industry’s first line of seasoned coleslaw kits in response to simultaneous consumer demand for cabbage, coleslaw, and Dole’s salad kits,” said Bil Goldfield, Dole’s Director of Corporate Communications. “The line continues to show strength among the widest spectrum of shoppers—from vegetarians and plant-based-diet converts to flexitarians and meat-eaters wanting a topping for beef, pork, poultry, and fish.”
The kit features a mix of shredded green and red cabbage and carrots, Dole’s Grilled Pineapple Dressing made with real DOLE Tropical Gold® Pineapples, and tropical seasoning for an added punch of flavor. The SKU serves 3-4 people for a suggested retail price (SRP) of $2.99.
According to the press release, James Drummond Dole began growing pineapples on the island of Oahu in 1901 and founded the Hawaiian Pineapple Company, a precursor to Dole Food Company and Hawaii’s long association with the beloved fruit. More than a century later, the company’s famous link to the Islands also continues in the form of the new Slawesome! product.
“With the DOLE Hawaiian Slawesome! Kit, we’re directly leveraging our unique and historic pineapple experience to grow the coleslaw kit category with an only-from-Dole taste sensation that pairs well with pulled chicken sandwiches, fish tacos, and turkey burgers, and is the perfect topping for a variety of soups and stews,” added Goldfield.
Dole offers 66 different packaged salad varieties including its popular Chopped!, Slawesome!, and Premium salad kit lines, salad mixes, and slaws. The open-design bag offers flavor-specific pairing and topping suggestions and a link to Dole’s library of recipes, some of which feature DOLE Slawesome! Kits as ingredients. It joins the DOLE Sweet Apple Slawesome!® Kit, DOLE Mango Sriracha Slawesome!® Kit, and DOLE Fiesta Lime Slawesome!® Kit.
Light up the salad section with a host of delicious packaged salad lines to choose from. ANUK will continue to report on the latest in the fresh produce industry, so keep clicking back for more.