Dominic DeFranco Joins Progressive Produce as Vice President of Sales
LOS ANGELES, CA - Progressive Produce is continuing to build on both its growth trajectory and influence in the fresh produce industry, most recently with the addition of Dominic DeFranco as the company’s Vice President of Sales.
“I am humbled and grateful for the opportunity to join such outstanding company like Progressive Produce and be part of the larger Total Produce Family. I love this industry and the people that I have worked with throughout my career,” DeFranco shared. “I feel confident in what I can contribute to Progressive and look forward to growing professionally and personally from the great team here.”
In his new role, DeFranco will manage the Traditional+ division, which includes the company's potato, yams, and onion categories. According to a press release, DeFranco’s encyclopedic knowledge of the industry will help grow Progressive and build its future.
“We can be very selective about who we bring into the Progressive Family, but Dominic fit the bill. The type of guy he is really fell in line with our own company core values and we knew it would be a great match,” Senior Vice President of Sales, Scott Leimkuhler, reflected. “Dominic is a difference maker and has already hit the ground running and made a positive impact in our business in the short time he’s been with us. I’m looking forward to what we can do together for many years to come.”
Bringing more than 30 years of operations and sales experience within the Southern California fresh produce industry to his position, DeFranco is sure to help the produce company up its sales game and industry momentum. DeFranco joins Progressive previously from Fresh Del Monte where he was Senior Sales Manager.
DeFranco grew up in the produce industry working for family business D. DeFranco & Sons. DeFranco started work at Tam Produce after graduating from California State University Fullerton, and at Tam, DeFranco started in operations, eventually becoming Operations Manager before moving on to sales.
In addition, Progressive recently announced the team was expanding with the hire of Howard Nager as the company's new Vice President of Business Development and Marketing.
It has been an exciting week for the Progressive Produce team and, if nothing else, this company is sending the message that growth is not just on the horizon, it is here. Congrats to the team at Progressive and we will keep you up to date on all the fresh faces in the industry, here at AndNowUKnow.