Duda Farm Fresh Foods Launches Annual "Dip It 2 Win It" Sweepstakes
OVIEDO, FL - Duda Farm Fresh Foods is bringing back its annual promotion for its Dandy® Celery line, Dip It 2 Win It. For the fourth year in a row, the sweepstakes is elevating healthy snacking and driving in-store sales during peak football season with a grand-prize sweepstakes. From now until January 10, loyal fans will have a chance to win an exclusive prize ahead of the Big Game: a Weber®SMOKEFIRE™ wood fired pellet grill along with a name-brand 65-inch LED Smart TV.
“Purchase data has shown us that nearly 14 million pounds of celery is sold during the week of the Big Game. Celery sticks sell higher volumes during this time period and at a higher price average, even more than during the holidays, generating more dollars for the category,” said Dan Duda, President. “We wanted to thank our Dandy fans by launching another year of our popular Dip It 2 Win It sweepstakes. We hope this inspires more game watchers to incorporate healthy snacking in their game time spread.”
The campaign will include targeted email marketing, national TV segments, as well as new marketing tactics to encourage more engagement amongst consumers. This will include a special flash promotion series on Instagram, which, according to a press release, will be put on in conjunction with the larger sweepstakes and will include special gift packages sent to select influencers for additional shares on social media.
Duda Farm Fresh Foods also partnered exclusively with Weber Grills, who will help push the promotion on its social media platforms on top of publishing relevant grilling recipes and more.
In addition to the grand prize, Duda Farm Fresh Foods will be giving away five secondary prizes of name brand 55-inch LED Smart TVs to the remaining winners. For gameday entertaining inspiration or to learn more about the Dip It 2 Win It Sweepstakes, visit www.DipIt2WinIt.com.