Execulytics Consulting Releases 2022 Edition of Produce Almanac; Mike Mauti and Michelle Broom Share
TORONTO, CANADA - A new iteration of the Produce Almanac has been released, and this issue is full of can’t-miss insights. Leveraging the Produce Moneyball algorithm, this fourth edition takes a look back at 2021 in order to predict weekly freight rates and more.
“2021 was a year like no other,” said Mike Mauti, Managing Partner of Execulytics. “Freight has become such a big part of the overall produce cost structure that the Produce Almanac had to include it. And it wouldn't be the Produce Almanac if it didn't include weekly predictions for those costs.”
Some of the key features of this edition include:
- Exclusive 52-week product cost and freight rate predictions for 2022/23
- Five-year weekly cost and freight rate histories
- Organic premium costs relative to conventional
- Year-over-year retail prices by week
- Over 1,000 colorful graphs and charts
- Easy-to-read sourcing details
- Useful tips to drive sales and consumption
As logistics costs served as one of the most important conversations in 2021, the Produce Almanac includes weekly rate histories spanning five years for big United States market destinations on loads originating in California, Texas, and Florida. According to a press release, the Produce Moneyball algorithm then determines 52 weekly projections for each of the 18 focus freight lanes.
“People often ask me how they can use the Almanac to up their game," said Mauti. “My answer is always use it to gain an information and planning advantage on your competitors. Take strawberries for example, costs have been on an upward trajectory for the last five years. Not only is that immediately evident by reading the Almanac, one can also obtain a week 20 cost prediction of $10.90 FOB. Advanced knowledge of this information for the May long weekend business can be vital in getting an edge on your competitors. Plus, the rate for a California truck to New York is predicted to be approximately $9,500 that week, knowing this allows professionals from all walks of the produce industry to plan their programs weeks or months in advance. Talk about taking it to your competitors.”
Michelle Broom, President of the Ontario Produce Marketing Association, commented on the importance of this unique resource.
“Year after year, the Produce Almanac delivers the most produce intelligence available in one package,” Broom stated. “It has proven to be a valuable resource for our more data-minded members. This year’s section on freight costs is just another feather in the cap for this publication.”
The 2022 Produce Almanac is available for purchase here.
