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Fresh Avenue Works with GreenGate to Meet Consumer Demand for Broccoli and Cauliflower

Fresh Avenue Works with GreenGate to Meet Consumer Demand for Broccoli and Cauliflower



SANTA MARIA, CA – With the support of Fresh Avenue, GreenGate Fresh will build off of its 100-year-old family farming heritage with the addition of fresh-cut broccoli and cauliflower to its line-up.

“We have seen customers requesting broccoli and cauliflower items on our RFPs, so it is a perfect next step to add these two products to our line of value-added products with GreenGate’s passion and drive to bring the best produce to market,” stated Jay Iverson, VP of Sales for GreenGate Fresh, in a recent press release.

Fresh Avenue is now working with GreenGate to offer broccoli and cauliflower items

Because the co-production of cauliflower and broccoli allows for consolidation of picking and shipping, the new distribution will provide an advantage to foodservice buyers who currently bear the negative impacts and delays caused by the recent electric log mandate.

Dave Root, Western Regional Sales Manager, Fresh Avenue“The other thing that I think is really important and what sets GreenGate apart is their true triple wash line and monitoring of food safety. To now have broccoli and cauliflower products running through that same process is huge for our customers,” stated Dave Root, the Western Regional Sales Manager for Fresh Avenue.

The broccoli florets are available in 6/3-pounds and 4/3-pound packs while cauliflower florets are available in the 4/3-pound packs. To stay in the know on all new distributer offerings, keep reading AndNowUKnow.

Fresh Avenue GreenGate Fresh



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Fresh Avenue

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