Giorgio Fresh Co.'s Bryan Shelton Discusses Mother's Day Mushroom Strategies
BLANDON, PA - Educating shoppers on the versatility and benefits of mushrooms is always a number-one priority for Giorgio Fresh Co., and holidays like Mother’s Day give the company an excuse to ramp up those efforts. In speaking with Bryan Shelton, Vice President of Sales and Marketing, I learn how Giorgio is promoting mushrooms for the month of mom.
“With Mother’s Day coming up, we are aiming to inspire our consumers by increasing our recipe content on our social channels and driving website traffic to our recipes,” he tells me. “Our social channels promote this by posting meal content on our feed and stories with links to the recipes, engaging polls about cooking, and mushroom nutrition education. Our focus is to direct our audience to our website, where they can find a plethora of mushroom-centric recipes to choose from to create for their loved ones.”
When it comes to in-store efforts, Bryan encourages retailers to cross-merchandise mushrooms—especially Giorgio’s stuffed baby bellas—by placing them near complimentary ingredients such as steak and fresh vegetables. This inspires creativity in the kitchen while putting a spotlight on the mushroom category, effectively encouraging impulse purchases and helping to position mushrooms as a thoughtful addition to a Mother's Day gift.
“At Giorgio, a goal of ours is to help turn every meal into a special occasion. We understand the importance of customer needs, both daily and seasonal. When it comes to Mother's Day, many shoppers are looking to create a gourmet meal for mom,” Bryan explains.
Due to the versatility of mushrooms, they can be used in a variety of dishes, from appetizers to entrees and even desserts. Display recipes that show them grilled, roasted, sautéed, or even used raw in salads. Mushrooms are also low in calories and high in nutrients, making them a healthy addition to any meal.
“At Giorgio, we strive to encourage our consumers to get crafty in the kitchen and use mushrooms to their full potential. Our newly expanded stuffed mushroom line offers a variety of flavors and takes the prep work out of mealtimes with its simple heat-and-serve cooking method,” Bryan adds. “We have numerous recipes on our website for consumers to pull inspiration from and really get creative with their meals to make a Mother's Day meal extra special.”
I know I will be adding mushrooms to my list of must-haves while celebrating mom this month, and your shoppers will too.