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Good Eggs Receives $100M in Funding and Appoints New Chief Growth and Customer Experience Officer Vineet Mehra

Good Eggs Receives $100M in Funding and Appoints New Chief Growth and Customer Experience Officer Vineet Mehra



SAN FRANCISCO, CA - Nothing displays an upward trajectory like a new investment or a new leader—or both. Good Eggs has secured $100 million in new funding, and is already initiating its growth strategy with the appointment of a new Chief Growth and Customer Experience Officer, Vineet Mehra.

Vineet Mehra, Chief Growth and Customer Experience Officer, Good Eggs“I am very excited to be heading back to the Bay Area with my family to join Bentley and his world-class executive team at Good Eggs to further accelerate the growth and expansion of Good Eggs to serve more customers than ever,” said Mehra. “Good Eggs’ purpose and belief that ‘good food is the most powerful force for change’ resonates deeply with me as a person, and I am humbled to join the team at a moment when families and households need us more than ever.”

Prior to joining the team at Good Eggs, Mehra served as Global Chief Marketing Officer and Chief Customer Officer for the Walgreens Boots Alliance, according to a company release. Mehra also modernized brand marketing efforts and turned consumer genetics mainstream during his time as the Executive Vice President and Global Chief Marketing and Revenue Officer for Ancestry. In his new position, Mehra will build out a world-class growth team to drive the grocer’s expansion plans as it ramps up its presence beyond the Bay Area with the newly secured funding.

Good Eggs has secured $100 million in new funding, and is already initiating its growth strategy with the appointment of a new Chief Growth and Customer Experience Officer, Vineet Mehra

The deal was led by Glade Brook Capital Partners, the release noted, with support from existing investors including Benchmark Partners, Index Ventures, S2G, DNS Capital, and Obvious Ventures, as well as additional investments from Finistere Ventures, Tao Invest, GV, and Rich’s.

Good Eggs will use these funds to improve the overall customer experience for existing and new customers, as well as to launch into Southern California, thus tripling the size of the market it already serves and generating from anywhere from 500 to 1,000 new jobs.

Bentley Hall, Chief Executive Officer, Good Eggs“2020 was a transformational year for Good Eggs,” said CEO Bentley Hall. “We have spent more than a decade building an enduring foundation while also keeping our community of customers and producers gratified. The support from our investors in this round, and the addition of exceptional executive talent like Vineet Mehra, validates the enormous potential of this opportunity and our increasing momentum. We are excited to establish our roots in Southern California, further expand our assortment and launch a number of improvements to our service soon.”

With new funding and an established new leader under its belt, growth is surely on the horizon for the online marketplace. AndNowUKnow will keep our eyes on the newswire as more retailers begin to fulfill their ambitious growth strategies.

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