PLEASANT PRAIRIE, WI - If developing relationships with national retailers is the name of the game, then Good Foods is winning. The dip provider has expanded its leadership team to achieve this goal, naming Jennifer Tarnoff as the new Director of National Accounts.

“I’m eager to continue bringing the mission of Good Foods and its delicious, better-for-you products to our customers and communities,” said Tarnoff in a recent press release from the company. “This position is a natural fit for me, and I’m excited to lead and grow alongside such passionate colleagues.”

Tarnoff will represent Good Foods for large national account customers and buyers, responsible for all selling activities across the product portfolio. This includes broker management, trade efficiency, and forecast accuracy. She provides category management expertise to customers and ensures sales plans and shelving objectives are flawlessly implemented in partnership with marketing and retail teams.

The marketing vet spent more than two decades at the Kraft Heinz Company, where she was responsible for managing sales and trade funding for national wholesalers and retailers. She led responsibilities on major label snacking brands, including Philadelphia and Cracker Barrel, as well as developed and executed major shopper marketing initiatives, the release continued.

“Jennifer’s integrity, work ethic, collaboration skills, and passion for networking will help Good Foods make healthy, flavorful food accessible to all through our national partners,” said Senior Vice President of Sales Matt Newman. “Her industry experience and leadership will elevate our sales team and deliver strong results for the company.”

We offer our congratulations to Jennifer Tarnoff on entering her new role!

Good Foods