Google Announces Changes to Restaurant Ordering Feature
MOUNTAIN VIEW, CA - According to reports, Google will be scaling back one of its foodservice features: Order with Google. By June 30, the feature, which allows customers to order from restaurants directly through its search engine and maps, will now redirect consumers to the establishment’s own website or third-party ordering sites.
By making this change, Google is attempting to help restaurants get more online business while also making it easier for people to connect directly with foodservice establishments.
Reporting from Tasting Table explained that when a customer clicks on a restaurant’s “Order” button within Google Search or Maps, it will now bring up a list of third-party sites such as DoorDash, Grubhub, Uber Eats, and Toast, or the restaurant’s own ordering page. They’ll then be able to start their order from one of those sites.
Google does not charge restaurants or delivery services for these listings. Instead, this is a way for the company to keep customers coming back to Google.
With this change in the works, what will be the impact on foodservice operators and third-party ordering sites?
Stick with AndNowUKnow to find out.