MCALLEN, TX - A robust lineup of Mexican produce is preparing to liven up the produce department. GR Fresh’s Mexico transition has begun from the states of Sonora and Sinaloa to Coahuila, where the supplier will continue with its staple items, including Roma tomatoes, bell peppers, cucumbers, and avocados.

“I always look forward to our summer growing region, which is logistically only six hours South of the McAllen, Texas, border,” explains Tony Incaviglia, the grower’s Vice President of Sales and Marketing. “Some of our best and freshest quality arrives within 24 hours of pick and pack, provided no unforeseen challenges on the way. Our retail and foodservice partners always look forward to our quality and fresh, crisp lineup of commodities from our summer growing region.”

GR Fresh is welcoming its summer growing season on the heels of challenges posed by the winter months.

“Over the past several years, the winter season has historically shown to be a very challenging season. Supply is plentiful, quality is consistent, varieties and specialty items are readily available, but Open Markets have been a grind. Demand and shopping habits have evolved, and markets still have a post-pandemic feel,” Tony notes. “The state of the economy over the last several years, the threat of tariffs, the potential cancellation of the suspension agreement in July, that will add up to an additional 21 percent to the cost of goods imported into the U.S. will add more uncertainty through out our industry. These factors have changed buying habits; consumers buy the necessities and pass on the extras they in the past would toss in the shopping cart. But fortunately it’s not all gloom and doom, as we are beginning to see an effort to impact this and are seeing a slight economic change, with inflation showing signs of slowing, which should impact the cost of goods.”

As GR Fresh transitions to its Coahuila operations, opportunities are ramping up across the tomato, bell pepper, cucumber, and avocado markets, alongside a large collection of other Mexican favorites.

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