SAN FRANCISCO, CA - If reading this feels like déjà vu, it's not. GrubMarket has once again formed another agreement solidifying its presence in the fresh produce industry. The wholesaler recently pulled back the curtain on its acquisition of Atlantic Fresh Trading.

"Atlantic Fresh is a fast-growing provider of fresh produce in the U.S. The Rosenstein family has been in the industry for over a century," said Mike Xu, Chief Executive Officer of GrubMarket. "The talented team at Atlantic Fresh works with domestic and overseas growers and is a true value-added partner for their customers and producers nationwide. This acquisition enables GrubMarket to further strengthen our footprint on the East Coast and deepen the integration between local and import capabilities supported by our software. We are excited to welcome the Atlantic Fresh team to the GrubMarket family. Together, we will build a greater customer base and a stronger producer network in the food ecosystem worldwide."

As a result of the deal, Atlantic Fresh will now be able to utilize GrubMarket's innovative proprietary WholesaleWare software suite, the company's Software-as-a-Service platform providing seamless financial management, easy-to-use online ordering and sales, precise inventory management, and engaging CRM tools, as noted in a press release.

Atlantic Fresh Trading is a full-service provider of fresh fruits and vegetables with offices in Connecticut, Pennsylvania, Georgia, Arizona, California, and Texas. The supplier has a wide range of business customers including restaurants, grocery stores, supermarkets, and others, as well as long-standing and diverse grower relationships with many local and international growers. Following the acquisition, the business will continue to be managed by its current leadership team.

"We are excited to join the GrubMarket team and welcome the opportunities brought forth by GrubMarket's robust technology platform and network. We have long-standing relationships with premier growers globally, many of which are exclusive," explained Jeffery Rosenstein, Chief Executive Officer of Atlantic Fresh. "Our mission is to offer dedicated services and the finest quality produce to our clients. We are thrilled to learn that GrubMarket shares this same mission. We sincerely look forward to joining the GrubMarket team and bringing Atlantic Fresh to the next level of success."

If you're waiting to see what else this wholesaler has in store for the fresh produce industry, keep a tab open for AndNowUKnow.

GrubMarket Atlantic Fresh Trading