SALINAS, CA - Sitting down in a restaurant is an experience that holds high value for many consumers, and fresh produce plays a vital role in creating such a beloved moment. As suppliers are hitting Monterey, California, for the International Fresh Produce Association’s (IFPA) Foodservice Conference, Hitchcock Farms’ Dan Holt and I took a moment to chat about the event.

“We are highlighting our authentic family farming heritage and reputation for growing premium-quality vegetables. We are in our 33^rd year of business, and after many innovations and industry firsts, we have maintained a tried-and-true approach to farming that has allowed us to consistently deliver premium produce to our loyal customers,” the Vice President of Sales says. “The Foodservice Conference is one of our favorite events because it’s in our backyard, so we are able to show off our operations in-person. There is nothing more fun than throwing on your boots and walking the fields with your customers!”

In addition to turning attention to its products, broadening its customer base, and highlighting its history and advanced capabilities, Hitchcock Farms has taken to the IFPA Foodservice Conference to bolster its connections and gain insights to guide its future developments.

“We always look forward to catching up with our customers, strengthening relationships, and meeting and building rapport with prospective new buyers,” Dan shares. “We also love getting feedback and developing new programs based on our customer interactions.”

For buyers with a focus on differentiation and quality, Hitchcock Farms presents itself as an ideal produce partner.

“Foodservice has always been a key part of our business, and we value the long-term trading relationships we have with many of our loyal customers. We’ve found that our quality programs and benefits resonate with chefs and operators that seek to differentiate with value and authenticity,” concludes Dan.

Find the Hitchcock Farms team at booth #607 during the Foodservice Produce Expo on July 29.

More updates on the IFPA Foodservice Conference can be found here at ANUK.

Hitchcock Farms