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Hy-Vee Opens New Reimagined Grocery Store in Eau Claire, Wisconsin

Hy-Vee Opens New Reimagined Grocery Store in Eau Claire, Wisconsin



EAU CLAIRE, WI - This past month has been a mountain of accomplishments for Hy-Vee. From announcing a new President to bolstering a key partnership, the retailer still finds time to hold its quarterly “Best of Local Brands” Summit. With this wave of growth also comes news of expansion; the retailer is expanding its reimagined format to the state of Wisconsin, the first of its kind in the state and second for the retailer overall.

Currently, Hy-Vee has invested more than $27 million into the community as it built, furnished, and stocked the grocery store. Hy-Vee’s latest location will be sitting on approximately 92,000 square feet and is conveniently located close by a Hy-Vee Fast and Fresh convenience store, which opened earlier this year. The long-awaited store will offer a new dining experience for customers with a large, open Food Hall dining area for fast-casual dining, which includes Hy-Vee’s new breakfast menu; a pub with a full bar and outdoor patio; Mealtime offerings; Mia Italian; HyChi; Nori Sushi; Market Grille Express; Long Island Deli; and a Wahlburgers.

Hy-Vee announced it is expanding its reimagined format to the state of Wisconsin, the first of its kind in the state and second for the retailer overall

Additionally, the new store will offer amenities that the company has become known for, including a large fresh produce area, expanded floral and gift shop, and more. Hy-Vee will also be bringing in electronic shelf tags and has more than 100 TVs for digital marketing. Digital kiosks are also available for ordering cakes and freshly prepared foods.

According to the release, the store will also feature new technology with Scan and Go, as well as self-checkout options available for a contactless shopping experience. Other amenities include Hy-Vee Aisles online grocery delivery and pick-up service, guest services, mother’s room, and money transfers.

The store will be open from 5 a.m. to midnight daily and will carry about 100,000 items, including more than 10,000 specialty items, more than 5,000 HealthMarket items, and more than 1,500 fresh produce items—including more than 100 organic items.

Where else will we see Hy-Vee expand its reimagined format? Stay tuned as we keep an eye on the retail landscape.

Hy-Vee