IFCO Systems Boasts Sustainability Benefits in New Campaign; Michael Pooley Shares
TAMPA, FL - The ANUK team recently found a new furry friend to obsess over, although they may be lacking actual fur. Aiming to highlight its Reusable Plastic Containers (RPCs), IFCO Systems has launched a new campaign playing on the legendary nine lives of a cat. Longevity, though, is not all this offering boasts of.
“IFCO takes a stand on sustainability and transparency in the food supply chain. We are the right partner to empower those operators who value sustainable solutions,” said Michael Pooley, Chief Executive Officer of IFCO, in a company announcement.
The announcement noted that RPCs are used several times before being granulated to become new crates. This circular life cycle is reportedly the key to IFCO’s journey toward a more sustainable supply chain.
Sustainability features were top of mind when creating this offering, providing an efficient, reusable, and shareable solution. These crates feature a sturdy design that reduces product damage and, therefore, food waste, making it environmentally friendly in more ways than one.
Plus, you can’t help but smile at a crate that looks like a cat.
For more impactful industry campaigns like this one, keep coming back to ANUK.