International Fresh Produce Association Calls for Submissions to Recognize Merchants With Innovation Awards; Joe Watson Comments



International Fresh Produce Association Calls for Submissions to Recognize Merchants With Innovation Awards; Joe Watson Comments


Sponsored Message
Summer is Here! Learn More

WASHINGTON, DC - Are you rubbing shoulders with the next change-maker in our industry? The International Fresh Produce Association (IFPA) is seeking nominations of those executing innovative strategies to drive fresh produce consumption to be sure they are recognized and followed through its Retail Merchant Innovation Awards.

Joe Watson, Vice President of Retail, Foodservice, and Wholesale Membership, International Fresh Produce Association
Joe Watson, Vice President of Retail, Foodservice, and Wholesale Membership, International Fresh Produce Association

“There are a variety of ways to nominate retailers who inspire others to think creatively about their approach to produce marketing and demonstrate their own forward-thinking perspective,” Joe Watson, Vice President of Retail, Foodservice, and Wholesale Membership, reflected. “We encourage produce suppliers to nominate a retailer who is getting the job done for their products and brand, someone who is a notch or two above their other customers. Additionally, solutions providers should consider nominating retailers using their products or services to boost their produce strategy to attract more shoppers and sales. While retailers should look to nominate someone at the top of their produce division, someone who applies innovation and creativity to inspire both staff and shoppers.”

As part of the nominations, IFPA is looking for engaging stories of positive impacts on consumers that utilize an inspiring and creative approach to produce marketing, according to a press release. Nominations must be submitted by June 28, 2024, and are open to retail vice presidents, directors, or sales managers of produce, or equivalent titles.

The International Fresh Produce Association (IFPA) is seeking nominations of those executing innovative strategies to drive fresh produce consumption for its Retail Merchant Innovation Awards

IFPA’s Retail Merchant Innovation Awards recognize the “best of the best” retailers and wholesale grocers in five store-count categories, with one winner to be named in each of the following groups:

  • 1–50 stores
  • 51–150 stores
  • 151–250 stores
  • 251–399 stores
  • 400+ stores

Winners will be recognized on stage during the Retail Awards Reception at The Global Produce & Floral Show, October 17–19 in Atlanta, Georgia.

“We are very appreciative of award sponsor, Sage Fruit, for helping us recognize the pinnacle of produce marketing performance,” Watson concluded.

More on previous winners and nominations can be found here. We wish you and your team the best of luck in this exciting opportunity!



Companies in this Story


International Fresh Produce Association

The International Fresh Produce Association is the largest and most diverse international association serving the entire…