Impossible Foods Teams Up With Starbucks
SEATTLE, WA - Starbucks is no stranger to the plant-based world. However, a new item on the menu will make it almost impossible for consumers to resist. Recently, the coffee giant announced a new partnership with Impossible Foods, making the Impossible™ Breakfast Sandwich available in most Starbucks stores throughout the U.S.
“We’re pleased to add the Impossible Breakfast Sandwich, made with Impossible plant-based sausage, to Starbucks menu in the U.S. to meet the growing customer-interest in plant-based options,” said Michael Kobori, Chief Sustainability Officer at Starbucks. “Over the years, in response to customer interest, we have added plant-based milk alternatives such as soy, coconut, almond, and oat milk. We are thrilled to expand our plant-based menu into food with this new breakfast sandwich.”
According to a press release, the Impossible Breakfast Sandwich is available as part of Starbucks’ new summer menu alongside new cold coffee beverages. The sandwich features Impossible™ Sausage Made from Plants, which is combined with a cage-free fried egg and aged cheddar cheese and served on artisanal ciabatta bread.
The Impossible Breakfast Sandwich joins a growing number of plant-based menu items offered to Starbucks customers in the U.S. As part of its sustainability initiatives, and to meet increasing customer demand, the coffee chain states it will continue to expand plant-based choices, increasing its environmentally-friendly menu to be a resource-positive company.
“Starbucks’ commitment to add more plant-based ingredients to its menu is a new benchmark for large corporations,” said Dr. Patrick O. Brown, Founder and CEO of Impossible Foods. “Impossible Foods is making plant-based foods that deliver unrivaled taste, nutrition, and convenience. We’re excited to work with Starbucks, which shares our mission to make the global food system sustainable.”
Which partnership will Starbucks form next as it continues its sustainable and plant-based mission? Keep reading ANUK to find out.