DELANO, CA - Peak availability is on the horizon for Jasmine Vineyards. Starting in July and lasting through December, the supplier will offer red, green, and black table grapes to its retail partners. To learn how this current season is shaping up, I looked to Jon Zaninovich, President.

“We're seeing a stronger start to the season thanks to more favorable weather during bloom and fruit set,” Jon begins. “The result is that we're seeing excellent sizing and color development across all varieties. Crews have been busy thinning and leafing to ensure the best bunches reach peak quality.”

This season, Jasmine Vineyards will offer 10 varieties across all colors, including Summer Crunch, Sweet Celebration, Sweet Globe, and Great Green.

“These are all consistent performers known for their size, sweetness, and crunch,” Jon adds. “We take a lot of pride in growing these varieties well, season after season, and making sure they arrive looking and tasting their best.”

Retailers looking to build shopper loyalty in the produce aisle can rely on Jasmine Vineyards’ consistent quality and steady supply from July through December. “What we hear from our retail partners is that our grapes help them deliver a great customer experience week after week,” says Jon. “We aim to take the guesswork out of stocking premium fruit.”

In a season where consumers are seeking both flavor and value, Jon notes that California-grown red, green, and black seedless grapes continue to shine. “Customers come back for grapes that taste amazing, and when that quality is there every time, it creates repeat business,” he adds. “We hear it in the testimonials—people notice the difference and take the time to write to us. That’s where we focus—delivering grapes that keep shoppers coming back.”

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