CINCINNATI, OH - The Kroger Co. has announced its latest move when it comes to spreading its brand image as it has tapped Erin Rolfes as its Director, Corporate Communications and Media Relations. In this new role, she will enhance and protect the retailer’s corporate reputation, drive brand narrative across its many lines of business, and serve as the company’s spokesperson.

Rolfes joined the Kroger leadership team in 2018 as Corporate Affairs Manager for the Cincinnati-Dayton division, a press release noted. In that position she led media, strategic communications, government relations, community engagement, and philanthropy, providing her with valuable expertise she can take into her newest role. In 2021, she was promoted to Head of Kroger Technology and Digital Communications.

Before coming to Kroger, Rolfes held several roles in professional communications, including television production, agencies, and as Manager of Public Relations and Communications for REDI Cincinnati.

In 2020, she was named to the Cincinnati Business Courier’s 40 under 40 list. She currently serves on the Boards of Our Daily Bread and the Northern Kentucky Chamber of Commerce.

Rolfes is succeeding Kristal Howard in this position, as she is leaving the company in May to pursue other interests.

"Erin is a strategic communicator who understands the importance of telling compelling and authentic stories that express our company's character," said Keith Dailey, Group Vice President of Corporate Affairs. "We're excited Erin has accepted this role and look forward to her help to elevate our brand."

Best of luck to Erin Rolfes as she enters this new role!

Kroger