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Kroger Says

Kroger Says "Hello to Lower Prices" During New Campaign



LOUISVILLE, KY - Kroger has responded to the current minefield of grocery battles with full-blown price cuts of its own. Even the typically pricey blueberry is included in the cut, along with bananas and grapes. The retailer’s Louisville Division, which covers 116 stores in Kentucky, southern Indiana, and southern Illinois, is the first to implement the new price cut campaign, dubbed REFRESH, to thousands of its items over 2018.

Ann Reed, Louisville Division President, Kroger“Savvy shoppers know there’s a grocery war going on,” Louisville Division President Ann Reed said. “Kroger is priced right as we do what’s right and take care of our customers. Kroger is a great place to shop where you find friendly service, food inspiration, and amazing value. That’s why Kroger has been serving Kentucky and nearby states for 90 years.”

Kroger storefront

According to a press release, the following are just some of the items we’ll see discounts on in Kroger stores soon:

  • Grapes
  • Bananas
  • Blueberries
  • Lettuce
  • Eggs
  • Bread
  • Heritage Farm-brand chicken
  • American cheese
  • Yogurt
  • Creamer
  • Biscuits
  • Crackers
  • Butter
  • Milk
  • Peanut Butter
  • Macaroni & cheese

Scott Caro, Vice President of Merchandising, Kroger“Each week, we are watching how the competition lowers prices and we are determined that your Kroger offers you the best value in the marketplace,” added Vice President of Merchandising Scott Caro. “Say hello to lower prices every day in every aisle.”

Kroger will be highlighting its lower prices using yellow, giant-size REFRESH wrap ads covering every store’s front doors and yellow price tags throughout each location. Customers will not need a loyalty card to save on our REFRESH-priced items.

Will these price cuts give Kroger a leg up in the grocery war? AndNowUKnow will continue to report.

Kroger