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Salinas, CA

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Mann Packing Company has announced its newly designed vegetable platter, tossing out the familiar black tray.

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“We are excited about our sleeker design with fresh graphics and easy peel tab,” says Christine Keller, director of marketing and innovation. “The new tray has 38 percent less packaging than our previous tray and up to 50 percent less packaging than other trays on the market. You can also see 50 percent more of the product by removing the solid black packaging -- which is important to consumers.”

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After conducting research of what consumers want in fresh item packaging, the company found 92 percent of customers preferred a look without the black tray. When told about the positive impact removing the trays would have on the environment, the same 92 percent said they were in favor of not using the black trays.

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Keller also says the amount of plastic in landfills would be reduced by more than 2 million pounds annually if all the vegetable trays in the fresh produce industry removed the packaging feature.

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Mann Packing

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