GONZALES, CA - Join me this morning as we take a walk through Misionero’s lettuce fields. While I may not actually be on the ground of the supplier’s Salinas, California, or Yuma, Arizona, growing operations, a recent conversation with Pete Hernandez revealed some of the details of the company’s current leaf lettuce production.

“We are about 12 weeks out from wrapping up the Salinas Valley leaf lettuce season and transitioning to our Yuma growing region for the winter months,” the Director of Business Development tells me. “The varieties we’re growing include Romaine, Green Leaf, Red Leaf, Deli Leaf, and Lettuce Boats."

Misionero is reporting good quality and volume on its lettuce varieties as it prepares for this transition. As Pete shares, the category is also witnessing changes in pricing.

“We’ve seen spikes in Green Leaf and Romaine prices over the last seven days, and we expect to see some fluctuations in pricing through the end of the Salinas Valley season,” he shares.

With quality and volume looking solid, retailers can fully optimize demand for leaf lettuce by simply having the product readily available on the shelf for their shoppers.

“Misionero works closely with our customers to forecast and plan for the year-round lettuce volume,” Pete concludes. “By doing this, we’re giving our customers confidence that they can rely on to supply their shoppers with a consistent supply of high-quality products.”

Get a leg up in the produce department with more market updates and crop insights here at AndNowUKnow.

Misionero