OXNARD, CA - Mission Produce has expanded its customer service capabilities with the launch of its new division, Mission Foodservice. The company noted that foodservice has been one of the rapidly expanding sectors of its business, and it needed to establish a division to meet these demands.

Mission Foodservice will extend Mission’s current offerings of training and education, handling and storage support, ripening, and menu trends. It will be spearheaded by Bryan Garibay, Foodservice Sales Manager, and supported by Jason Payne, Mission’s newest sales representative.

“Jason Payne is a great addition to the team, and his expertise in operations and ripening will go a long way when servicing our customers,” stated Garibay in a recent press release.

Mission Foodservice has seven U.S.-based forward distribution centers (FDC) and has the capability to deliver product within 24 hours anywhere in the continental U.S. According to Mission, these FDC’s are state-of-the-art, avocado ripening centers, staffed with highly trained Mission experts dedicated to ripening fruit and meeting the complicated specifications that the foodservice industry demands.

With the creation of Mission Foodservice and recent success of their Emeralds in the Rough Grade 2 retail pack, Mission has decided to adopt Emeralds in the Rough as its Number 2 label across all channels.

“The days of avocados being solely used for a particular cuisine have passed. Avocados are now becoming a part of everyday meals and not just used as a garnish, guacamole, or avocado toast,” stated Brent Scattini, Vice President of Sales and Marketing. “Our Emeralds in the Rough product speaks to this and the avocado connoisseur who understands a good avocado is not based on a perfect outer layer, but what’s inside,” continued Scattini.

According to a recent report released by the Hass Avocado Board on Consumption Habits, 64 percent of consumers order dishes that contain avocados and 50 percent believe restaurants that offer avocados are healthier than others.

“Avocados are making their way to center of the plate and becoming an everyday essential,” stated Patrick Cortes, Director of Sales. “We know the foodservice industry needs a larger supply of avocados. Our global reach, sophisticated network, and expertise will provide on time and in spec avocados that are ready to be sliced, diced, mashed or pureed.”

Mission will be attending the PMA Foodservice Conference and Expo in Monterey, CA, on July 28 and 29. The company will highlight its expansion within the foodservice industry and unveil new Emeralds in the Rough packaging.

“Mission Produce is beyond excited to share the launch of this division with buyers and suppliers. We know this evolution will be the answer for many foodservice distributors who are looking to provide the world’s finest avocados to their clients,” said Scattini.

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Mission Produce