Moxxy Marketing Adds Beth Adan, Experienced Ag Marketing Director
PULLMAN, WA - Fresh produce is about to get a little bit more exciting as Moxxy Marketing adds a new leader to the team. Recently, Moxxy announced Beth Adan will be taking the helm in the new role of Marketing Director to manage brand objectives and increase agency visibility.
“I’m thrilled to be returning to the produce industry, where I have roots as a former small farmer and homestead blogger, to expand upon my agriculture marketing experience,” said Adan. “Having spent the past several years working to build cannabis, hemp, and CBD industries, I have my finger on the pulse of what marketing tactics work to help a brand gain visibility in a crowded marketplace. Moxxy is a welcome change in an industry with many parallels; I’m energized about the opportunities for us to stand out and grow the agency.”
As an experienced marketer, SEO strategist, and content creator, Adan brings to the table an extensive background in marketing, press releases, and content creation, most recently in the cannabis, hemp, and CBD industries. Adan previously ran a small farm with her husband, where they offered produce at local farmers’ markets; fulfilled Community Supported Agriculture (CSA) shares; and coined the term Student Supported Agriculture (SSA), produce boxes specifically marketed toward college students.
According to the press release, Adan will propel Moxxy’s marketing to increase thought-leadership and continue to expand audiences and opportunities in the fresh produce industry. She began her career in beverage marketing, working in brand management at Red Bull North America, and has supported top-tier brands like Bacardi, New Belgium, and Grey Goose.
“Beth is a welcome and necessary addition to our team as we ramp up our own marketing,” said Karen Nardozza, President and CEO of Moxxy. “We have always strived with our own marketing to lead by example and demonstrate to our clients and the fresh produce community how to achieve great results. Moxxy has a solid brand reputation built over 14 years, and I’m excited for Beth to be taking the helm. Her leadership qualities and previous experiences fall in sync with the goals we have for Moxxy’s reach in 2021 and beyond. She’s already making a big impact.”
With skills expanding beyond marketing, Adan’s other interests include an extensive indoor plant collection and running an artwork and book publishing business that she has grown through Instagram. She will work from her home office in Eastern Washington State and will lead the Moxxy Marketing team’s integrated marketing initiatives.
“It’s clear Beth is driven by and excited about Moxxy’s purpose of helping fresh produce businesses succeed and grow. I’m enthusiastic about what our team will do together,” added Nardozza.
Adan achieved a B.A. in Strategic Communication - Public Relations, alongside a B.A. in Anthropology from Washington State University. Her anthropological experience provides a lens with which to frame her marketing and PR efforts, including a heightened awareness of strategic needs, challenges, and motivations. To learn more about her, click here.
Congratulations to Beth Adan on an exciting journey ahead.