Mucci Farms' Danny Mucci and Emily Murracas Detail Recent Expansion and Holiday Promotions
KINGSVILLE, ONTARIO, CANADA - As both a trade news writer and a consumer, I know that the holidays are filled with hustle and bustle, and one of the most detailed aspects of the season is putting together celebratory meals and appetizers. That means, when shoppers hit the grocery aisles, they want high-quality ingredients that are in supply and easy to find. While that may sound like a tall order, Mucci Farms has retailers covered with its year-round offerings and extensive merchandising options.
Adding to its capabilities, Mucci Farms’ recent expansion into California saw the first harvest of cucumbers this past week with tomatoes to follow. With the recent completion of its 75-acre expansion in Ohio, the company is now servicing retail, club, and foodservice customers from coast to coast 365 days a year. The move into the West Coast market has also enabled the grower to further maximize its operational reach and provide the best products and services possible to its customers, regardless of the season.
“Whether you’re in retail, foodservice, club or wholesale, the greatest advantage of working with Mucci Farms is that we offer year-round consistency of supply and quality at scale,” Danny Mucci, President of Sales and Marketing, explains. “Having a controlled environment allows for an extended growing season, but the winter is truly where we shine because we grow a wide assortment of our products with the help of supplemental lighting. We’re growing locally at a time of year that traditional farming is in its off-season in several geographic regions.”
While over 80 percent of the company’s acreage is grown indoors and available all year, this holiday season the supplier is highlighting some of its popular specialty items such as its award-winning Cherto™ Gourmet Cherry Tomatoes and CuteCumber™ Poppers. Both packed with flavor and ready to hit the shelves, these bite-sized products will make a great addition to produce displays cross-merchandised with other health-forward appetizer options and a variety of delicious dips.
Speaking of holiday merchandising, Emily Murracas, Director of Marketing, shares some crucial insights to help Mucci Farms’ retail partners up register rings this season.
“It goes without saying that locally grown is a big sales driver, so anything retailers can do to draw attention to that would certainly be of benefit,” she says. “Additionally, if any of our partners require assistance at store level, we have an exceptional in-house marketing team with the same capabilities as a marketing agency. We can offer retail support through targeted digital media campaigns, in-store signage, vinyl application, and much more, all produced under one roof.”
Adding additional points of consumer interest to the grower’s portfolio of products, by expanding its operational reach, Mucci Farms is able to meet the demand for sustainable, local foods in the produce aisle. Providing high-quality offerings coupled with an environmentally friendly company mission, shoppers will be happy to open their wallets for the grower’s range of commodities.
“A major point of emphasis for our company and the wider food industry is the topic of sustainability. By addressing environmental concerns through expansion and innovative technology, we are able to kill two birds with one stone,” Danny tells me. “Expanding into new regions helps us increase local production while simultaneously helping us maximize flavor, quality, and shelf-life in large part, due to a significant reduction in food miles.”
With holiday merchandising already ramping up, add Mucci Farms’ products to your displays and watch the shopper dollars start to flow faster than gravy at the Thanksgiving table.