NatureFresh™ Farms' Chris Veillon Discusses United Fresh Produce Innovation Award Finalists TomBar™, TomBox™, and OhioRed™ Tomatoes
LEAMINGTON, ON - “Consumers like options, and we are giving them the opportunity to make their own choices through our innovative designs and products at the store level,” Chris Veillon, Director of Marketing at NatureFresh, tells me as we discuss the company’s newest innovations for retail produce departments.
Over the past year, NatureFresh has been fine-tuning and differentiating how the company goes to market, as well as what it means to offer consumers new experiences in fresh produce. And this year, for the United Fresh 2016 show in Chicago on June 20-22, the company has been named a finalist in the Produce Innovation Awards competition in the Best New Packaging category for NatureFresh’s The TomBar™ and The TomBox™.
“For retailers looking to provide a unique and interactive shopping experience, The TomBar™ allows shoppers to hand select their greenhouse grown tomatoes,” Chris says. “And pack them in our proprietary TomBox™.”
The TomBar™ creates a destination in the produce department through its mobility while the access it provides consumers creates a more memorable and fun grocery shopping experience. The TomBox™ also aligns with NatureFresh’s sustainability goals and is made from 100% recycled paperboard. It may look like a Chinese take-out box, but I assure you that its contents will not impact your waistline!
TomBar™, designed by South Essex Fabricating & NatureFresh™, provides shoppers with up to 13 different snacking tomato varieties.
NatureFresh is also a finalist for Best New Vegetable for its OhioRed™ Tomatoes. Grown exclusively in Delta, Ohio, NatureFresh’s OhioRed™ tomatoes are produced year-round in NatureFresh’s new state-of-the-art greenhouse complex. The product was 100% sold out before the first crop was picked, Chris adds.
Congrats, NatureFresh, on becoming a finalist for not two, but three innovative packaging offerings!