Ocean Mist® Farms Launches Destini Store Locator
CASTROVILLE, CA - Ever use your last ounce of energy to make it to the grocery store, only to find out one of the few items on your list is out of stock? I have done so more times than I can count, so it would be helpful if I knew what’s available before making the trek. Likewise, a system that predicts product availability would ensure a retailer's steady and reliable income attributed to popular products. One of the largest fresh artichoke growers, Ocean Mist® Farms, recently ensured that never again will its customers leave the store empty handed, launching the Destini Store Locator on its website.
“We’re excited to be launching the Destini Store Locator on Ocean Mist Farm’s website,” said Diana McClean, Senior Director of Marketing. “We anticipate this tool will not only help to nurture our shopper base, but also strengthen relationships with current retail partners as well as create opportunities for further growth in stores.”
The Destini Store Locator tracks product searches by region to help retail partners better understand what consumers want and what is available in a specific area. A press release reported that this new online resource, along with geo-targeted email communications and retailer-specific social media advertising, is the latest tool Ocean Mist Farms is leveraging to support their customers and drive sales of products.
Items available for shoppers to search on the store locator include Season & Stem Brussels sprouts, artichokes, and baby broccoli, as well as fresh cauliflower, romaine hearts, artichoke retail packages, and bulk artichokes.
There’s no doubt in my mind that Ocean Mist Farms’ latest technological advancement will be a huge success. Stay with us at ANUK to stay in the know about all things produce.