Oppy and UP Vertical Farms Introduce Top Seal Pack; Kevin Batt and Bahram Rashti Comment
PITT MEADOWS, BC - A collaboration between Oppy and UP Vertical Farms has led to a packaging innovation that will meet evolving market needs while delivering on freshness and sustainability. Together, the pair recently launched a new top seal pack for the grower’s leafy greens, which will enhance the eating experience for consumers.
“We’re thrilled to be partnered with the Rashti duo, not only because they are passionate growers, but are servicing the needs of our industry and retail partners,” Oppy’s Category Director of Greenhouse Kevin Batt said. “As climate change continues to affect us, UP Vertical Farms addresses food security issues in Canada and beyond its border, delivering a commercial scale solution that helps limit our country’s dependence on imported greens into the provinces it supplies.”
The peel-and-reseal feature allows consumers to enjoy a consistently fresh product every time they open the pack, extending its shelf-life, a release explained.
The new top seal pack is set to begin shipping to stores in mid-December, just in time for the holiday season in its lineup of blends, which includes Liven UP™ — arugula, Toss UP™ — tender lettuce blend, Stand UP™ — baby romaine, UP and Away™ — spring mix, Power UP™ — power greens, and Crunch UP™ — crispiest lettuce mix.
“We are proud to introduce this new line that not only better protects our products but reflects our commitment to providing baby leafy greens that consumers can enjoy with confidence,” shared Chief Executive Officer Bahram Rashti, who founded UP Vertical Farms alongside brother and Executive Chairman Shahram Rashti. “The updated design prominently features our commitment to sustainability, local sourcing and feeding the region. We want shoppers to know that our greens are Canadian, aligning with their values of supporting homegrown products.”
UP Vertical Farms will continue to expand its operations into the new year, with an exciting new line of products that will further serve current market trends.
To learn more about UP Vertical Farms and this exciting partnership, click here.
Stay tuned into AndNowUKnow for future industry collaborations and more.